Ott viewership trends. 81bn in 2029. 5 Million) ( 1 ) Mar 6, 2024 · What’s more, ad-supported OTT has become standard, with some providers streaming content to viewers at no cost at all. The rapid evolution of Over-The-Top (OTT) platforms in India has garnered considerable attention from researchers, analysts, and industry experts. Feb 9, 2021 · A new trend is a result of new technology and it has been that way for the longest period, OTT platforms, Over-the-top platforms are one of the technology's newest trends and on the global level Jul 18, 2024 · For example, in 2023, YouTube TV lead the entire OTT category in viewership growth, almost entirely due to its acquisition of the NFL Sunday Ticket. OTT viewership remains high, but revenues remain stubbornly low. Dive into the next era of streaming with insights on technology, content, and user experiences. Apr 9, 2024 · OTT video viewership is thriving, although its broad success will make finding untapped viewers challenging for subscription video-on-demand (SVOD) and ad-supported video-on-demand (AVOD) providers. The shift from traditional TV to digital platforms like Connected TV (CTV) and Over-the-Top (OTT) services presents both opportunities and challenges for advertisers. 2. The COVID-19 pandemic increased viewership numbers and streaming hours, and the lack of new movies in theatres also boosted OTT platforms. As audiences worldwide embrace digital content, those numbers are only expected to draw further apart. Global Jan 30, 2024 · Viewers expect high-definition (HD) and even 4K quality. In the realm of linear TV, digital pay TV is giving TV viewership a surprising reprieve. So far, OTT has captured 7-9% of the entertainment industry’s share and revenue. 01), as a function of January 2021 viewership hours, to identify naturally occurring sub-groups Oct 31, 2022 · Now, the popularity of OTT platforms is wreaking havoc on multiplexes. Do you want the inside scoop on the latest OTT market trends? Check out these noteworthy OTT statistics of 2024: OTT revenue is expected to surpass $476 billion by 2027 ; OTT revenue from video advertising, or advertising video-on-demand (AVOD), services is expected to surpass $318 billion by 2027 Aug 30, 2023 · Why Are the OTT Platforms Gaining Popularity Among the Viewers? The recent studies about the pandemic response with reference to over the top market provide insights on viewership trends. 23 billion OTT users last year (that number predicted to rise to 3. Converting AVOD audience into SVOD is the Subscription fatigue showed itself as the latest roadblock for OTT providers trying to stay on top of the latest trends. ” Jan 9, 2024 · Encourage OTT platforms to share viewership trends selectively with oversight bodies, aiding in content evaluation and ensuring compliance with guidelines. OTT platforms continue to be the medium of choice for distributing new content. Regular Audits and Compliance Checks: There is a need to conduct periodic audits to ensure platforms adhere to established guidelines, fostering accountability and responsible content curation. As a result, these are the most popular OTT models based on user Dec 21, 2020 · On average, viewers log on to OTT platforms 17 days per month for 2. Jan 3, 2024 · 30% of viewers watch the OTT video content in languages other than English and Hindi. For which type of OTT properties do you estimate viewership? We estimate viewership of OTT originals launched at a national level (Hindi content, Indian content in English, International content), across fiction series, direct-to-streaming films, reality shows, and documentaries. Accessed September 02, 2024. (IBM) Sep 22, 2022 · Nielsen TV viewership data shows that the first three TNF games on Amazon Prime Video this year attracted significantly more viewers (13 million, 11 million and 11. The OTT Video market worldwide is projected to grow by 6. 5Mbps continues to be the sweet spot for average online video delivery bandwidth. The top six metros contribute 33% to total paid subscriptions in India. During this period some movies premiered on OTT platforms instead of theatres. 80 million Americans have increased streaming viewership during the pandemic. If there were ever any doubts that streaming has forever changed TV viewing, trends from June 2022 will certainly put them to rest. What marketers need to know about OTT advertising •Markets in which the OTT penetration is less than 30% of the total population. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream. This factor is a key market driver. Jul 23, 2020 · The ever-increasing viewership of the OTT video streaming services and the big star's inclination towards this platform justifies this. Lastly, people use different devices like smartphones, tablets, and smart TVs to watch content. OTT media services have experienced a massive surge in popularity over recent years, fundamentally transforming the landscape of media consumption. It dropped to 2. The OTT services’ global market size was $38. So, here are the top OTT trends for 2024. JioCinema Scores Big: The official IPL streamer, JioCinema, smashed viewership records with over 11. https://www. 5G is Changing the Game 5G began rolling out in the past year, and it will likely continue to change streaming behaviors going forward. Users can Apr 26, 2024 · Discover how India s entertainment landscape is being revolutionized by OTT platforms! This post explores the rise of OTT, its impact on traditional media, and the exciting future of streaming in India. It added, “While OTT platforms were making a mark for themselves in the Indian market, COVID-19 crisis accelerated the Dec 16, 2023 · Top OTT Statistics For 2024. Traffic by Geography, OTT Video Sector. (+6. No. These producers are collaborating with OTT platforms to create exclusive and exciting collaborations. Apr 18, 2024 · GroupM. tv Jan 30, 2024 · The average viewer spends $50 monthly on streaming services across four platforms, with Netflix being the most popular. 7%). TV viewership statistics are showing a trend in decline for linear TV and a rise in OTT. 1 INTRODUCTION – In the rapidly growing video marketing space, it’s essential to stay ahead of emerging trends. 6 million individuals in the US in 2022 to 56. 5 billion in 2023) By 2027, it’s estimated that OTT platforms will have 4. CTV Viewership: A Closer Look at the Data. This is why 2020 has been a boon for OTT. 40 billion Jul 11, 2024 · Related Links. You will find how OTT services like ZEE5 have dubbed and introduced international content with subtitles. WHICH PROVIDERS ARE VIEWERS Jan 16, 2024 · 6) Traditional pay TV will shift to an OTT delivery model. In November 2021, eight million households cut the cord, leaving ESPN with 76 million pay TV subscribers. Here is a report on the OTT viewership statistics as of 2023: Total Viewership: Globally, OTT viewership reached an estimated 2. While the prevalence of OTT viewership is the highest among the younger generation, men aged 15-30 consume the most With 2024 kicking off, now is a great time to look back at 2023’s TV viewership statistics so you can get a feel for any new and emerging trends. Apr 19, 2024 · In comparison, 70. These viewership trends shall shape the cable industry in the coming years. See full list on uscreen. For context, only 44 million Americans have increased their cable TV viewership during the same time. Dive in and see how OTT is changing the way Indians watch their favorite shows and movies! Jun 8, 2023 · Trends. Today, the time we spent looking at our screens has Sep 13, 2021 · Over the top media platform is a streaming media service offered directly to viewers via the internet. This text provides general Apr 29, 2021 · People have limited screen time on any given period of time and lower viewership of one OTT service would generally mean higher viewership on some other service. OTT ads, also known as streaming TV ads, are the advertisements delivered to viewers within this video content. Broadcast TV will shift to an OTT delivery system. Aug 9, 2024 · Here is the top 49+ OTT statistics that prove how much the OTT industry has grown when it comes to revenue, OTT video media global trends. 1 hours on OTT content per day. 5 billion people in 2023, a significant Jan 8, 2024 · OTT Viewership Statistics. of Subscriptions, OTT Video Sector (In million) In April 2020, Indian OTT platforms witnessed a surge in the number of viewership as follows: May 15, 2024 · Prominent gaming content creators have witnessed an overwhelming rate of viewership on YouTube, a key factor being the production of such content in the local language. 8. Connected TV Demographics & Viewership Trends The number of monthly Connected TV users in Gen Z is expected to rise from 49. As entertainment meets online, 38% of consumers might prefer cord-cutting. Learn about personalization, regional content, and the latest trends shaping the OTT industry. Industry and internet search data show viewership on OTT platforms indeed spiked last year, especially in smaller towns and cities. Digitization has revolutionized the way we access and consume content Information is just a click away and always at our fingertips The Jan 7, 2024 · Transparency from the OTT platforms will increase, as they start sharing selective data around viewership trends. Statista. Want to learn more about the OTT advertising and other marketing trends? Sign up for the EMARKETER Daily newsletter. (source Uscreen) Before we jump into the OTT Video streaming trends for 2022 and beyond, let’s define what we mean when we say OTT and why is OTT relevant today? PeerLogix: OTT Data-as-a-Service Information Technology & Services Observing, analyzing, cataloguing and packaging OTT viewership data to create cross-industry actionable insights. [21] Nov 9, 2023 · Our research focuses on the five core coverage areas below. The early effect has Dec 11, 2023 · OTT TV revenue Latin America 2028, by platform; AVOD and SVOD revenue in Latin America 2029; Number of unique viewers of Netflix TV series in Latin America Q1 2023; Aug 11, 2023 · Advantages of OTT Platforms INTERPRETATION Figure represents that most of the respondents have the benefit of Worldwide entertainment and flexible uses, then Quality control is third most benefit May 23, 2024 · Crackdowns on password sharing by Netflix and other platforms are just one of many trends changing the face of over the top (OTT) streaming video viewership. The outlook is positive for both free and paid OTT around the world, but growth will slow significantly. Findings reveal that 51 percent of OTT viewers are Gen Zs or young Millennials between the ages of 16-34. As the landscape of television rapidly evolves, understanding current TV viewership trends is crucial for marketers aiming to optimize their advertising strategies. 67 million viewers in September 2016. Aug 1, 2022 · OTT statistics: OTT market trends. It’s a glimpse of the new viewership landscape for cable TV. Over-the-Top (OTT) video platforms, that was considered a luxury is today a commodity Jan 25, 2022 · The growth will continue as more OTT streaming services enter the market and more viewers continue to “cut the cord” on cable. The number of over-the-top (OTT) video-streaming consumers in India is expected to expand to 600 million by 2025. As Jun 7, 2023 · OTT Viewership Statistics. December 24, 2020. It indicated a slight recovery from the declining trend that emerged post-pandemic Apr 21, 2020 · Last year saw the launch of OTT platforms Apple TV Plus and Disney+, while HBO Max is slated to launch in May. United States OTT - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029; Video Streaming - Market Share Analysis, Industry Trends & Statistics, Growth May 24, 2024 · In this comprehensive analysis, we’ll unravel the stats and trends for VOD/OTT streaming platforms, social media platforms and e-learning platforms that are redefining streaming basis subscriber growth, content consumption habits, device preferences, and the emerging trends. OTT is expected to have a 53% user adoption rate globally by 2027 (it currently sits at 45. Aug 1, 2024 · Keeping track of OTT streaming trends can help you plan ahead, meet changing business needs, and gain a competitive edge. 1 spot on Nielsen’s U. For publishers, this offers a scalable revenue opportunity by creating more advertising opportunities (including pre-, mid-, and post-roll ad breaks, or “pods,” with multiple ad slots per ad pod) that don’t cap out with a single monthly price. Feb 23, 2022 · An overwhelming majority of these viewers are ad tolerant, with nine in 10 (89 percent) willing to watch two or more ads in exchange for an hour of free content. Let us sail through the OTT landscape in India as the dawn of 2024 colours the skyline, the view of Indian Entertainment redefined and energized by the strong and formidable growth of Over-The-Top OTT platforms. It also includes comprehensive forecasts to give marketers a leg-up on future trends. The latest OTT statistics show the rise of streaming content is here to stay. 40bn in 2029. S. Before we discuss the latest over-the-top trends, here are some interesting OTT viewership statistics to point out. As audience viewing habits continue to shift away from traditional pay TV in favor of streaming services, MVPDs are searching for ways to stay relevant, compete with OTT offerings, and improve the viewing experience for millions of subscribers. Nov 23, 2021 · OTT viewership trends are also in favor of international content that has gained massic traction across markets. Here’s a list of ten key TV viewership trends and stats that you need to know about. The viewership watch time also stood at an impressive 427. the next aim is to analyze the viewer's trends on OTT Jan 23, 2024 · Our OTT viewership estimates are a step in this direction. 18% of these OTT viewers are heavy users, and spend an average of 6. Feb 12, 2024 · Decoding the OTT growth in India. com Dec 6, 2023 · TV viewership in India surges, women make up 59 per cent of overall growth In a testament to television's enduring appeal in India, viewers have increased their TV-watching time by an extra 53 Jun 30, 2024 · Analyzing TV viewership trends to optimize advertising campaigns for better reach and engagement. This could benefit 1) advertisers for better ROI and 2) content creators to Feb 18, 2021 · Prominent OTT channels were seen thanking their stars for giving them the opportunity to make good business by attracting good viewership on OTT and acquiring the ready for release big ticket OTT Is Overtaking Linear TV by Leaps and Bounds. The rising use of virtual reality (VR) and augmented reality (AR) on smart devices for gaming apps to provide users with a real-time experience while playing a game is projected to increase demand for OTT The OTT Video market worldwide is projected to grow by 7. Not only did four platforms attract record viewership shares, the streaming category in aggregate claimed more than one-third of total TV time—the largest share for streaming since the inception of The Gauge in May 17, 2024 · India's OTT Viewers base to top 300M in two years: Chrome OTT report Chrome OTT, a provider of data and analytics for the Indian OTT market, has released its comprehensive 2023 report. Ad-Supported Streaming Becomes NASSCOM stated that OTT viewership in India is at an all-time high now. 63m UK viewers for first three 2020 races Jul 31, 2020 Formula One’s UK viewership for live racing and highlights surpassed 13. Even cable giants like Comcast have recognized the direction viewership is going, and In 2023, the over-the-top (OTT) SVOD market trends and key players Premium Statistic Connected TV viewers in the U. Feb 23, 2024 · A different survey from Statista shows that ESPN viewership in September 2015 was 3. The study finds that use of OTT content platforms such as Netflix, Amazon Prime, Voot, Hotstar, etc has seen a rise especially among the younger age cohorts of population and the content has appeal owing to its entertainment value coupled with information. Both of those figures beat the 68. Good sound quality is also a must. They have been found with two major factors that have out-stripped huge numbers within the OTT entertainment platform. India’s OTT video viewers are expected to grow to 355 million by 2020 but considering the rate at which the broadband connectivity is growing currently, the number of OTT video viewers may grow at a faster pace. Nov 3, 2022 · "Number of over-the-top (OTT) video viewers in the United States from 2018 to 2024, by provider (in millions). 9% in 2020 compared to the average year-on-year growth from 2017-2019. Where the consumer is the king, uncover the best and most popular OTT platforms in India that are changing the way content and entertainment is consumed. According to an August 2018 Limelight Networks survey, 59. That gap will continue to grow as OTT and YouTube viewership climbs and linear decreases. 7% of people will be YouTube viewers. These ConnectedTV, also known as “OTT” (Over-The-Top), or Streaming Television is among the fastest growing phenomenon of our times and has accelerated in its powerful shift in consumer habits, resulting in trends such as “cord-cutting” (the cancelation of regular cable or satellite television contracts by hundreds of thousands of consumers), and rocketing sales of SmartTVs and Set-Top-Boxes F1 draws 13. Learn about some of the key trends here. 1 billion minutes, Disney Star stated in a Jan 22, 2024 · In a nation where consumers are known for being price-sensitive, OTT aggregators have played a pivotal role by offering affordability to viewers but also helping over-the-top (OTT) platforms The Chris Pemberton quote – Customer experience is the new marketing battlefront – seems to be speaking for the rise in OTT trends in the last two-three years. 5 trillion in 2023. statista. 61 billion in 2019, the OTT market is expected to grow to $1. 5 Developing OTT Advertisement trends for 2024 1. Existing literature contributes valuable insights across various dimensions of OTT platforms, covering viewership trends, content diversity, subscription Dec 21, 2021 · India will experience an increase from 350 to 500 million OTT consumers by 2023. Apr 26, 2024 · The least popular regions for paid OTT viewership have been Central and Eastern Europe (27. Additionally, Jio allowed users to watch this content for free on mobile devices, with the service being ad-supported, thus enhancing accessibility and viewership. One of the key trends in the Indian OTT Video market is the As per the report India has 424 million OTT users in 2022 and 119 million active paid OTT subscriptions. In India, there is an increasingly growing number of consumers adapting to it. 6%) [20] Although the Middle East and Africa currently have low adoption rates of OTT, the OTT market in Middle East/Aftrica is expected to grow by 14. Jan 1, 2020 · Over-the-Top (OTT) video platforms, once considered a luxury is today a commodity. Over-The-Top (OTT) continues to grow. OTT, or streaming TV, ads offer an opportunity for advertisers to reach new audiences at scale as more viewers lean into streaming video content in lieu of traditional cable and broadcast TV. Taking the market value of the industry to over $295. Don’t miss out on our new analyst report, “US OTT and Pay TV Viewership Forecast 2024. Apr 11, 2023 · OTT giants like Netflix freely engage with prospective users on popular short-form video platforms, especially around upcoming content, latest viewership trends, or viral topics on social media through interviews, content clips, variety entertainment with cast members of streaming titles, and color commentary by popular social media influencers Apr 6, 2022 · Ad-supported OTT and CTV helps give content to viewers without subscription fees. Discover the key insights and strategies. 3% of them spent the same amount of time watching esports. One of the key trends in the OTT Video market in Worldwide is the Dec 22, 2023 · The gamble paid off as JioCinema, Viacom18’s OTT platform, attracted over 3. OTT services that work well on all these devices have an edge. 1. 25 billion users Oct 4, 2021 · Speaking about the study, Sriram Manoharan, Founder & CEO, GudSho said, “It's been close to six months since our launch and we have noted some very interesting trends in OTT viewership. 63 million during the first three races of the 2020 season, owing primarily to a 25 per cent year-on-year increase in viewers for the Austrian Grand Prix on 5th July. The opportunity in these markets lies in expanding the OTT universe itself Universe Expansion •Markets in which the OTT penetration is greater than 30% but the SVOD universe is less than 30% of the total OTT universe. Jul 5, 2021 · With 66 million viewers in Indonesia consuming 3 billion hours of OTT content every month, the pandemic-related boost given to streaming is here to stay. 3 crore viewers logging in on opening day, a 51% increase compared to the previous season Dec 15, 2023 · OTT digital video services are now popular everywhere, although fee-based sub OTT is not yet mainstream in every country. The number of OTT users is expected to reach 3. According to a study by The Trade Desk, 66% of OTT viewers are tuning in more than before and 73% of Indonesians are planning to maintain or increase OTT viewing time in the future. In Singapore, ad supported viewership is rising fast as more than half of OTT viewers (52 percent) are using ad-supported platforms. March 8, 2024. OTT Viewership Statistics. But that doesn’t mean you’ll have to put on your analyst hat and spend all day crunching numbers. "Viewership of OTT platforms with sports rights in India as of November 2023, by viewer type. IPL 2023 records massive viewership of half a billion viewers on television. Platforms that offer these get more subscribers. Mar 13, 2024 · Trends and consumer behavior go hand-in-hand in the TV industry. " Chart. Few of the trends and statistics . 7% from 2022 and more than double 2019’s numbers, as per StreamHatchet. With a 17% increase in ad-based platform adoption, compared to a 9% increase in SVOD, according to Comcast’s 2023 State of Streaming, a focus on retaining subscribers rather than gaining new ones might be the answer. Keywords – OTT, Online Streaming, Viewership, Cinema Hall, Lockdown, Pandemic 1. 0% of people who will be linear TV viewers. Utilizing data from all fifteen apps, we performed an unsupervised cluster analysis (p=0. The report provides a deep dive into India's OTT landscape, analyzing subscriber base, content consumption trends, platform popularity, and revenue generation. Aug 30, 2023 · Live streaming trends Esports becomes a popular live streaming event. 1 million by 2025. Growth in OTT is expected to continue over the next 24 months, with over half of respondents expecting at least 26% growth. 2% in 2024. AVOD and FAST services offer viewers the flexibility to enjoy entertainment on their terms; hence, most smart TV come pre-loaded with them. The OTT industry is blooming. Additionally, OTT service providers offer exclusive smartphone applications with enhanced features for streaming. 3. 71 billion in 2024. Oct 15, 2020 · Going by the current trends, a diversified content portfolio and various pricing plans would help OTT players gain more paid subscribers. Content producers are introducing new content across diverse genres to meet viewers’ demands. If you're going to advertise on OTT services, make sure your ads are Mar 15, 2022 · Younger viewers are driving the OTT growth and content trends. Esports live-streaming viewership continues to rise, with Q2’s hours watched up 3. Download the report to learn more about: Cheaper, ad-supported tiers now available on most major platforms offer more choice for viewers and opportunities for advertisers, but targeting, attribution and unified measurement get in the way of CTV and OTT’s maximum potential. Even casual OTT users expect a Jan 18, 2018 · Also Read: “Regional content to drive 35-40% growth for OTT viewership in 2018” OTT viewers to rise phenomenally . relatively well-established in OTT. Linear television sends one channel of programming to all viewers within its designated area, while OTT provides individualized viewing experiences tailored to each viewer’s interests through content curation or algorithmic recommendations. Leveraging data to fuel the insights that artificial intelligence (AI) and machine learning (ML) generate to personalize and monetize content is now essential. 5 hours per day. 2 crore (32 million) concurrent viewers for the final match of IPL. 43% (2024-2029) resulting in a market volume of US$5. These young audiences are likely to be heavy users, consuming more than 4 hours of OTT content per day. Expanded Use of AI and ML There is an inflection point arising in OTT. Changes in viewing habits encourage providers to innovate, and when a new product changes the game, consumers respond accordingly. 7 million, respectively) than each of the seven Thursday games from last year that aired only on the NFL Network. top 10 list as a result of its availability on Netflix and Peacock. 039 trillion by 2027. AVOD and FAST channels are earning huge streaming viewership. With its worth of $121. https://www In this exclusive new report, eMarketer takes a granular look at the 2022 US TV landscape, which includes breakdowns of viewership, time spent, ad spend, and more across traditional TV, CTV, and over-the-top (OTT) video. Shortly, viewers want choice, quality, and If you’re considering optimizing your company’s reach with a connected TV marketing strategy, take a closer look below at the numbers surrounding CTV trends in order to decide how best to shape your approach. Sep 16, 2021 · Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the COVID-19 pandemic’s effect on consumer behavior. Jun 24, 2024 · It has become one of the most impactful broadcast innovations of the past few decades because it allows viewers to access the vast digital portfolio of over-the-top (OTT) digital video content. In this guide to OTT trends, we explore what the future of streaming TV looks like and how advertisers can get ahead. Accessed September 03, 2024. 6%) and Middle East/Africa (20. 30% (2024-2029) resulting in a market volume of US$429. Dec 28, 2023 · Explore the cutting-edge OTT trends shaping 2024. OTT is often conflated with CTV, but there’s one key difference—OTT doesn’t exclusively refer to TVs. Diving deeper into streaming viewership trends in 2023, there was no clearer beneficiary of this shift than Suits, which spent a 12-week run in the No. 4% of digital video viewers ages 18 and older in India spent at least 26% of their digital video viewing time watching sports, whereas 27. over-the-top (OTT) streaming platforms came to the film industry’s rescue. India. Hotstar wins 40% of Indian OTT platforms. 26 million. In total, the region consumes a whopping 8 billion hours of OTT content over the internet every month. 77 billion in 2020, with a significant growth of 13. May 16, 2024 · Television viewership in India measured an average minute audience (AMA) of approximately 1. The Indian OTT video market will overcome South Korea by becoming the 8th biggest market globally by 2023. According to a report published by Media Partners Asia (MPA), the Indian OTT streaming video market is currently in its second growth phase with total revenues of $3 billion in 2022. CTV viewership is on the rise and is expected to continue on an upward trend moving forward. Keep reading or navigate to the section of your choosing to learn more. 2023, by age group Jan 24, 2019 · The viewership of esports in India is estimated at 150 million by gaming executives there. Streaming shows have gone viral, resonating with viewers looking for an escape. India's OTT Feb 8, 2021 · Marketers are loving OTT advertising because it delivers ads directly to viewers through streaming devices and services. Aug 1, 2022 · The increasing viewership of the OTT video streaming services and the involvement of big stars towards this platform justifies this. Apr 1, 2024 · The difference between OTT and linear television lies in how they are delivered to viewers. xdvkdm jwpbjo tcmir hpqehll yrh odgr onipt xvtfh pzns sulnvpxl